My research interests are focused on the digital economy–in particular, the role of algorithms and analytics in e-commerce, online marketing, and digital media. Some of the specific subdomains of interest for me are online personalization, human-algorithm interface, Marketing Technologies (MarTech) and Cloud Computing infrastructure (IaaS/PaaS/SaaS).

Papers in Journals

1. Lee, D. and K. Hosanagar. 2018. How Do Recommender Systems Affect Sales Diversity? A Cross- Category Investigation via Randomized Field Experiment. Forthcoming in Information Systems Research.
2. Lee, D., K. Hosanagar, and H. Nair. 2018. Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook. Forthcoming in Management Science.
3. R. Guerin, K. Hosanagar, X. Li, and S. Sen. 2018. Shared or Dedicated Infrastructure? On the Impact of Reprovisioning. Forthcoming in MIS Quarterly.
4. Peng, J., A. Agarwal, K. Hosanagar and R. Iyengar. 2018. Network Overlap and Content Sharing on Social Media Platforms. Forthcoming in Journal of Marketing Research, Vol. 55, No. 4, pp. 571-585
5. Markopoulos, P. and K. Hosanagar. 2018. A Model of Product Design and Information Disclosure Investments. Management Science, Vol 64, No. 2, pp. 739–759.
6. Agarwal, A., K. Hosanagar, and M. D. Smith. 2015. Do Organic Results Help or Hurt Sponsored Search Performance? Information Systems Research, Vol. 26, No. 4, pp. 695-713.
7. Lee, Y.J., K. Hosanagar and Y. Tan. 2015. Do I Follow My Friends or the Crowds? Examining Informational Cascades in Online Movie Reviews. Management Science, Vol. 61, No. 9, pp. 2241-2258.
   • Finalist, Best IS paper in Management Science during 2013-2015.
8. Abhishek, V., K. Hosanagar and P. Fader. 2015. Aggregation Bias in Sponsored Search Data: The Curse and the Cure. Forthcoming in Marketing Science, Vol. 34, No. 1, pp. 59-77.
9. Hosanagar, K., D. Fleder, D. Lee and A. Buja. 2014. Will the Global Village Fracture into Tribes? Recommender Systems and their Effects on Consumer Fragmentation. Management Science, Vol. 60, No. 4, pp. 805-823.
   • Finalist, Best IS paper in Management Science during 2013-2015.
10. Abhishek, V. and K. Hosanagar. 2013. Optimal Bidding in Multi-Item Multi-Slot Sponsored Search Auctions. Operations Research, Vol. 61, No. 4, August 2013, pp. 855-873.
11. Lambrecht, A., K. Seim, N. J. Vilcassim, A. Cheema, Y. Chen, G. Crawford, K. Hosanagar, R. Iyengar, O. Koenigsberg, R. Lee, E. Miravete, and O. Sahin. 2012. Price Discrimination in Service Industries. Marketing Letters, Vol. 23, No. 2 pp. 423-438.
12. Hosanagar, K. and Y. Tan. 2012. Cooperative Cashing? An Economic Analysis of Document Duplication in Cooperative Cashing. Information Systems Research, Vol. 23, No. 2, pp. 356-357.
13. Agarwal, A., K. Hosanagar, and M. Smith. 2011. Location, Location and Location: An Analysis of Profitability of Position in Online Advertising Markets. Journal of Marketing Research, Vol. 48, No. 6, pp. 1057-1073.
14. Hosanagar, K. 2011. User-Centric Operational Decision-Making in Distributed Information Retrieval Systems. Information Systems Research, Vol. 22, No. 4, pp. 739-755.
    • Finalist, Best Paper Award, Early conference draft in Workshop on Information Technology and Systems (WITS), 2002
15. Sen, S., Y. Jin, R. Guerin, and K. Hosanagar. 2010. Modeling the Dynamics of Network Technology Adoption and the Role of Converters. ACM Transactions on Networking, Vol. 18, No. 6, pp. 1829-1840.
16. Guerin, R. and K. Hosanagar. 2010. Fostering IPv6 Migration Through Network Quality Differentials. ACM SIGCOMM Computer Communication Review, Vol. 40, No. 3, pp. 17-25.
17. Hosanagar, K., P. Han, and Y. Tan. 2010. Diffusion Models for Peer-to-Peer (P2P) Media Distribution: On the Impact of Decentralized, Constrained Supply. Information Systems Research, Vol. 21, No. 2, pp. 271- 287.
18. Fleder, D. and K. Hosanagar. 2009. Blockbuster Culture’s Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity. Management Science, Vol. 55, No. 5, pp. 697-712.
    • Lead article.
    • Emerald Citations of Excellence Award for being “one of the top 50 articles with proven impact since its publication date from the top 300 management journals in the world.”
    • Finalist, INFORMS JFIG best research paper, 2008.
    • Debate and discussion on this paper from academics and practitioners at http://www.readwriteweb.com/archives/recommendation_longtail.php
      http://presnick.livejournal.com/17768.html and
      http://glinden.blogspot.com/2007/10/recommender-systems-and-diversity.html
19. Hartmann, W., P. Manchanda, H. Nair, M. Bothner, P. Dodds, D. Godes, K. Hosanagar, and C. Tucker. 2008. Modeling Social Interactions: Identification, Empirical Methods and Policy Implications. Marketing Letters, Vol. 19, No. 3, pp. 287-304.
20. Hosanagar, K., J. Chuang, R. Krishnan, and M. Smith. 2008. Service Adoption and Pricing of Content Delivery Network (CDN) Services. Management Science, Vol. 54, No. 9, pp. 1579-1593.
21. Hosanagar, K., J. Chuang, R. Krishnan, and V. Choudhary. 2005. Pricing and Resource Allocation in Caching Services with Multiple Levels of QoS. Management Science, Vol. 51, No. 12, pp. 1844-1859.
    • Best Paper Award, Early conference draft at Consortium on Technology, Policy and Management, 2002.
22. Montgomery, A., K. Hosanagar, R. Krishnan, and K. Clay. 2004. Designing a Better Shopbot. Management Science, Vol. 50, No. 2, pp. 189-206.

For a full list of research papers, please check my Curriculum Vitae.